Our decision to rebrand follows research and consultation conducted with our stakeholder and partners. Many of you told us that a shorter more open brand name is the best way to communicate that we are a contemporary arts and heritage organisation with extensive social connections, programme breadth and geographic reach. The ampersand that follows the word ‘Culture’ communicates the ever-evolving nature of cultural experience and our belief in the multi-dimensional structure of individual and national identities.
We also believe that by marketing our programmes under one powerful brand with a long history of success around the the UK, we will have even greater impact and become a more significant
voice in the national and international cultural landscape.As a result we will be able to provide even more cultural value to you and all of our stakeholders. Once we make the change, you will see the Culture& brand re-introduced in advertising, marketing materials and signage in various media.This is an exciting time for Culture&. The rebranding builds on many improvements we have made to our programmes in the past year. This continuing evolution builds a cultural brand whose value to you, as our audience, increases by the day.
As a valued member of our audience, we wish to assure you that we continue to be committed to delivering high quality and accessible engagement with the world’s cultures and providing training to arts and heritage professionals. We aim to promote diversity by tackling inequality and discrimination through artistic excellence to
achieve positive social change.Our work draws upon the transformative, life-affirming potential of the arts and our common heritage.
The name change does not affect the legal status of the existing registered charity and company which retains its rights and obligations in all existing legal relationships with third parties.Given that all contracts issued under the old Cultural Co-operation brand and logo remain valid for the term of the contract, Culture& will not reissue policies and schedules in respect of existing contracts.
It nevertheless remains part of our communication strategy to maintain transparency and to keep our audiences and stakeholders fully appraised of developments around the name change process.Please visit our new website at www.cultureand.org and view our arts and heritage programmes, commissions and collaborations, training opportunities and networking for artists, curators and heritage professionals.
We appreciate your continued confidence in us and your support.